# Harry Styles Cardigan Challenge

> Fans remade Styles' cardigan; its hashtag passed 86M views, the NFT partner reported.

- Owner: JW Anderson
- Kind: Trend & aesthetic
- Sector: Fashion & accessories
- Seed date: 2020-06-10
- Peak date: 2020-07-02
- Spread Score: 55 (Notable, provisional), v1.2
- Mechanics: Challenge, Remixable template, Visible in use, Platform jump, Press loop, Creator relay

## Summary

Fans remade Styles’ cardigan on TikTok, and JW Anderson shared the pattern. Lyst ranked it eighth among men’s products in Q2 2020; creators made YouTube tutorials. The V&A acquired the garment, and an NFT replica sold for about $7,500.

## Timeline

- Feb 2020 — Harry Styles (TV) — Styles wore the JW Anderson patchwork cardigan to rehearsals for NBC’s Today show.
- 2020-06-10 — @marianaurqueta (TikTok) — Mariana Urqueta posted her mother making a version of Styles’ cardigan at 02:57 UTC.
- 2020-06-15 — Liv Huffman / @lilbittylivie (TikTok) — Liv Huffman posted her crochet recreation of Styles’ cardigan.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/harry-styles-jw-anderson-cardigan-challenge

Cite as: How It Spread (2026). “Harry Styles Cardigan Challenge.” Case HIS-00201. Spread Score v1.2: 55/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00201