# Haus Labs Triclone Skin Tech Foundation

> Lady Gaga’s foundation challenge coincided with 20 shades selling out.

- Owner: Haus Labs by Lady Gaga
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2022-09-08
- Peak date: 2022-11-06
- Spread Score: 38 (Niche, provisional), v1.2
- Mechanics: Challenge, Visible in use, Platform jump, Press loop, Creator relay

## Summary

Haus Labs released the foundation with paid creator promotion. TikTok reviews crossed into YouTube and press before Gaga launched a challenge. Glossy reported 748 entries and 20 shade sellouts; the official TikTok Shop later displayed 30.1K foundation sales.

## Timeline

- 2022-09-01 — Haus Labs by Lady Gaga (Press) — Haus Labs announced its first foundation line ahead of its September release.
- 2022-09-08 — Haus Labs by Lady Gaga (Retail) — Haus Labs released the foundation through Sephora and ran Spencer Hedges’ TikTok review labelled #AD.
- 2022-09-09 — Audrey Hsu (TikTok) — Audrey Hsu posted an on-camera foundation review covering acne and eczema scarring.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/haus-labs-triclone-foundation

Cite as: How It Spread (2026). “Haus Labs Triclone Skin Tech Foundation.” Case HIS-00202. Spread Score v1.2: 38/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00202