# Negroni Sbagliato With Prosecco in It

> Instacart reported a 2.2x ingredient-order peak after HBO’s cocktail clip went viral.

- Owner: HBO Max
- Kind: Meme & format
- Sector: Entertainment
- Seed date: 2022-10-01
- Peak date: Week of Oct 13, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 49 (Notable, provisional), v1.2
- Mechanics: Sound or audio meme, Response chain, Identity badge, Platform jump, Press loop

## Summary

HBO Max posted a cocktail exchange between Emma D’Arcy and Olivia Cooke. Fans reused the sound and made Twitter jokes. Recipes, bar orders and merchandise followed; Instacart reported increased ingredient purchasing.

## Timeline

- 2022-09-22 — HBO Max (YouTube) — HBO Max published the full interview containing the cocktail exchange.
- 2022-10-01 — HBO Max (TikTok) — HBO Max posted the standalone cocktail exchange between Emma D’Arcy and Olivia Cooke.
- 2022-10-07 — e1e4n0r5 (TikTok) — e1e4n0r5 posted a reaction stitch to the cocktail exchange.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/hbo-negroni-sbagliato-with-prosecco

Cite as: How It Spread (2026). “Negroni Sbagliato With Prosecco in It.” Case HIS-00594. Spread Score v1.2: 49/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00594