# Heather

> An album track became a TikTok term and reached Number 17 on the UK singles chart.

- Owner: Conan Gray
- Kind: Music
- Sector: Entertainment
- Seed date: 2020-03-20
- Peak date: Week of Sep 19, 2020
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 55 (Notable), v1.2
- Mechanics: Sound or audio meme, Identity badge, Maker origin, Platform jump, Press loop

## Summary

Heather appeared on Kid Krow, then spread through TikTok stories and a paid creator campaign. It reached US and UK singles charts before its December 3 lyric inspired Heather Day sweaters. A later vinyl edition topped the UK vinyl singles chart.

## Timeline

- 2020-03-18 — Republic Records / Universal Music Canada (Audio) — The label announced Kid Krow for March 20 and listed Heather among its tracks.
- 2020-03-20 — Conan Gray (Audio) — Gray released Heather as a track on Kid Krow.
- 2020-07-07 — @xobrooklynne (TikTok) — Brooklynne Webb posted a Heather POV video that Songfluencer identified as creator campaign work.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/heather-conan-gray

Cite as: How It Spread (2026). “Heather.” Case HIS-00204. Spread Score v1.2: 55/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00204