# Heineken Worlds Apart

> Heineken's social experiment drew 10,401,610 YouTube views by early May.

- Owner: Heineken
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2017-04-20
- Peak date: 2017-05-05
- Spread Score: 45 (Notable, provisional), v1.2
- Mechanics: Pairing, Platform jump, Press loop, Controversy

## Summary

Heineken released a film of strangers discussing opposing beliefs over beer. Twitter users shared it and press compared it with Pepsi’s withdrawn ad. Paid promotion followed organic sharing, and the Human Library partnership added public events.

## Timeline

- 2017-04-20 — Heineken (YouTube) — Heineken released Worlds Apart on its YouTube channel.
- 2017-04-20 — London Evening Standard (Press) — The Evening Standard embedded the film and described the Human Library partnership.
- 2017-04-23 — Human Library Organization (Open web) — Announced the partnership and invited readers to future UK conversations, including Wilderness Festival.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/heineken-worlds-apart

Cite as: How It Spread (2026). “Heineken Worlds Apart.” Case HIS-00205. Spread Score v1.2: 45/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00205