# Heinz: Can't Unsee It

> Heinz’s Deadpool & Wolverine tie-in claimed 1.58 billion earned impressions.

- Owner: Heinz (The Kraft Heinz Company)
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2024-07-15
- Peak date: 2024-08-05
- Spread Score: 33 (Niche), v1.2
- Mechanics: Platform jump, Press loop, Scarcity drop, Pairing, Newsjacking

## Summary

Heinz and Marvel launched a trailer parody, with paid media handled by Carat. Film fans shared it and photographed its billboards. The entrant later claimed ketchup and mustard sales growth, and the campaign won advertising awards.

## Timeline

- 2024-07-15 — Marvel Entertainment / Heinz (YouTube) — Marvel released a trailer parody that replaced Deadpool and Wolverine with Heinz ketchup and mustard.
- 2024-07-15 — Comic_Book_Reader (Reddit) — Comic_Book_Reader shared the campaign video on r/MarvelStudiosSpoilers.
- 2024-07-15 — ComicBook.com (Press) — ComicBook.com covered the Heinz sponsorship and the trailer’s subliminal-advertising joke.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/heinz-cant-unsee-it

Cite as: How It Spread (2026). “Heinz: Can't Unsee It.” Case HIS-00386. Spread Score v1.2: 33/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00386