# Heinz: Every Sauce

> A giveaway of 100 Heinz sauce bottles spread from brand posts to Reddit and late-night TV.

- Owner: Heinz; Wieden+Kennedy London (creative agency)
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2024-06-24
- Peak date: Week of Jun 28, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 38 (Niche), v1.2
- Mechanics: Scarcity drop, Mystery & lore, Platform jump, Visible in use, Resale market

## Summary

Heinz offered a limited sauce blend through a UK quiz and gifted bottles to reviewers. X replies and Reddit discussions followed. The idea reached Colbert’s show; later, a creator recreated the blend. Entrant submissions reported reach and sales growth.

## Timeline

- 2024-06-24 — @HeinzUK (X) — Heinz introduced Every Sauce on X and offered its limited bottles through a competition.
- 2024-06-24 — @littlemore20 (X) — Tessa Bennett replied that she was unsure she could deal with all the sauces in one go.
- 2024-06-24 — Wonderland Comms (Open web) — Wonderland Comms announced its role in launching Every Sauce and linked the giveaway quiz.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/heinz-every-sauce

Cite as: How It Spread (2026). “Heinz: Every Sauce.” Case HIS-00206. Spread Score v1.2: 38/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00206