# Hey Ya!

> OutKast's Hey Ya! held America's top singles-chart position for 9 weeks.

- Owner: OutKast (André 3000); Arista Records
- Kind: Music
- Sector: Entertainment
- Seed date: Aug 2003
- Milestone date: Week of Dec 13, 2003
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 50 (Notable, provisional), v1.3
- Mechanics: Platform jump, Press loop, Response chain, Controversy

## Summary

Hey Ya! aired on US radio before its scheduled impact date. Its video reached MTV, and the song led the Hot 100 for nine weeks. The Polaroid lyric entered political speeches and camera advice, while covers later carried the song onto YouTube.

## Timeline

- Aug 2003 — US radio listeners (Audio) — Hey Ya! received US radio airplay before its scheduled August 25 impact date.
- Sep 2003 — MTV Total Request Live (TV) — The Hey Ya! video appeared on MTV's Total Request Live.
- 2003-09-19 — Radio & Records (Press) — Radio & Records described Arista's separate format campaigns for Hey Ya! and The Way You Move.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/hey-ya

Cite as: How It Spread (2026). “Hey Ya!.” Case HIS-01641. Spread Score v1.3: 50/100. Updated 2026-10-24. https://howitspread.com/id/HIS-01641