# Hilton: The Ad You Stay In

> Hilton’s ten-minute TikTok ad reached 35.9 million views on its live counter.

- Owner: Hilton; TBWA\Chiat\Day NY (creative agency)
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2023-02-15
- Peak date: Week of Feb 26, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 39 (Niche, provisional), v1.2
- Mechanics: Transgression, Challenge, Platform jump, Press loop, Pairing

## Summary

Hilton launched a ten-minute TikTok with Paris Hilton, paid placements and creator follow-ups. Readers reposted it on LinkedIn and trades covered its virality. Its live counter reached 35.9 million views; the director claimed 55,000 new Honors members.

## Timeline

- 2023-02-13 — Paris Hilton (TikTok) — Paris Hilton posted a countdown teaser promising the full video on February 15.
- 2023-02-14 — iProspect / Hilton (TikTok) — The media plan placed Paris Hilton’s teaser in TopFeed during the 24 hours before launch.
- 2023-02-15 — Hilton / TBWA\Chiat\Day NY (TikTok) — Hilton posted a ten-minute TikTok with Paris Hilton and seven creators, backed by in-feed ads.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/hilton-the-ad-you-stay-in

Cite as: How It Spread (2026). “Hilton: The Ad You Stay In.” Case HIS-00213. Spread Score v1.2: 39/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00213