# Hims & Hers: Sick of the System

> EDO put the paid weight-loss ad at 7.7 times the median Super Bowl ad’s engagement.

- Owner: Hims & Hers Health
- Kind: Campaign
- Sector: Health & fitness
- Seed date: 2025-01-28
- Peak date: Week of Feb 9, 2025
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 30 (Niche), v1.2
- Mechanics: Controversy, Transgression, Platform jump, Press loop, Pairing

## Summary

Hims & Hers released its commercial online before buying a Super Bowl placement. Safety complaints reached senators, while music fans and podcast listeners debated it on Reddit. Novo Nordisk answered with print ads. Hims & Hers reported a traffic surge.

## Timeline

- 2025-01-28 — Hims & Hers (YouTube) — Hims & Hers released its weight-loss commercial online ahead of its Super Bowl airing.
- 2025-01-28 — STAT (Press) — STAT reported concerns that the ad downplayed the risks of compounded weight-loss drugs.
- 2025-02-05 — Partnership for Safe Medicines (Open web) — The Partnership for Safe Medicines asked the FDA to stop the commercial before its broadcast.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/hims-hers-sick-of-the-system

Cite as: How It Spread (2026). “Hims & Hers: Sick of the System.” Case HIS-00869. Spread Score v1.2: 30/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00869