# "Hit or miss" TikTok meme

> A rap hook became a public call-and-response and powered over 4 million TikTok videos.

- Owner: iLOVEFRiDAY (underlying song); TikTok users (meme)
- Kind: Meme & format
- Sector: Entertainment
- Seed date: 2018-09-10
- Milestone date: 2018-12-20
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 45 (Notable, provisional), v1.3
- Mechanics: Sound or audio meme, Challenge, Identity badge, Platform jump, Remixable template

## Summary

Fans reused a verse from iLOVEFRiDAY's Mia Khalifa in lip-syncs, reposts and a public call-and-response. TikTok sound uses passed four million. The duo's manager later reported licensing free use to TikTok in return for promotion of future releases.

## Timeline

- 2018-09-10 — @nyannyancosplay (TikTok) — NyanNyanCosplay lip-synced the hook while dressed as Nico Yazawa from Love Live!.
- 2018-10-03 — White Rationalist (YouTube) — White Rationalist reposted the lip-sync clip on YouTube.
- 2018-10-04 — @georgiatwinn (TikTok) — Georgia Twinn posted a British lip-sync version using the same sound.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/hit-or-miss-tiktok

Cite as: How It Spread (2026). “"Hit or miss" TikTok meme.” Case HIS-01566. Spread Score v1.3: 45/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01566