# The Crazy Nastyass Honey Badger

> Randall reported $250,000-plus in merchandise sales from his honey badger video.

- Owner: Christopher Gordon (Randall, narration); National Geographic (footage)
- Kind: Meme & format
- Sector: Entertainment
- Seed date: 2011-01-18
- Observed peak date: 2011-12-03
- Date basis: Observed peak within the documented measurement window; not an all-time maximum.
- Spread Score: 46 (Notable, provisional), v1.3
- Mechanics: Catchphrase, Platform jump, Press loop, Controversy

## Summary

Randall uploaded his honey badger narration in January 2011. TV references and LSU football carried it beyond YouTube. Ads and merchandise followed; court records put his reported first-year merchandise sales at $250,000 to $300,000.

## Timeline

- 2011-01-18 — Christopher Gordon / czg123 (YouTube) — Gordon uploaded National Geographic honey badger footage with his narration as Randall.
- Feb 2011 — Christopher Gordon (Retail) — Gordon began selling T-shirts bearing the phrase Honey Badger Don't Care.
- 2011-03-04 — HuffPost (Press) — HuffPost covered the video after Urlesque and College Humor had featured it.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/honey-badger

Cite as: How It Spread (2026). “The Crazy Nastyass Honey Badger.” Case HIS-01633. Spread Score v1.3: 46/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01633