# Hotline Bling (music video)

> A Vine tennis parody of Drake’s music video passed 12 million loops within hours.

- Owner: Drake
- Kind: Music
- Sector: Entertainment
- Seed date: 2015-10-19
- Peak date: Week of Oct 26, 2015
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 54 (Notable), v1.2
- Mechanics: Response chain, Platform jump, Press loop, Challenge, Controversy

## Summary

Drake premiered the Apple-financed video on Apple Music. Social edits, costumes and SNL parodies followed. Drakeposting reached 4chan’s music board on January 3, 2016. T-Mobile recreated the video; Destiny offered a paid dance emote.

## Timeline

- 2015-10-04 — Drake (Instagram) — Drake announced on Instagram that a music video for the song would be released.
- 2015-10-19 — Drake (Open web) — Drake premiered the Apple-financed music video exclusively on Apple Music.
- 2015-10-19 — Pitchfork (Press) — Pitchfork published release coverage of Drake’s new music video.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/hotline-bling-video

Cite as: How It Spread (2026). “Hotline Bling (music video).” Case HIS-00216. Spread Score v1.2: 54/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00216