# House of the Dragon

> HBO claimed 9.986 million US viewers for its Targaryen prequel’s first night.

- Owner: HBO; George R.R. Martin and Ryan Condal (co-creators)
- Kind: Series
- Sector: Entertainment
- Seed date: 2022-08-21
- Observed peak date: Week of Aug 27, 2022
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 60 (Viral), v1.2
- Mechanics: Identity badge, Platform jump, Press loop, Controversy, Pairing

## Summary

HBO launched the prequel with paid promotion and claimed a record series premiere. Viewers made memes and explainers, then reused promotional interview audio. Wikipedia attention peaked in launch week within the 2022–24 window; later seasons sustained audiences.

## Timeline

- 2022-07-20 — HBO Max (YouTube) — HBO released the official trailer before the series premiere.
- 2022-08-19 — Deadline (Press) — Deadline valued HBO’s launch campaign at over $100M, including ad-space value and cash.
- 2022-08-21 — HBO (TV) — HBO and HBO Max released the first episode of the Targaryen prequel in the US.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/house-of-the-dragon

Cite as: How It Spread (2026). “House of the Dragon.” Case HIS-01266. Spread Score v1.2: 60/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01266