# Hyrox

> Puma reported over 650,000 Hyrox participants in the 2024/25 season.

- Owner: HYROX World GmbH (brand); founded as Upsolut Sports
- Kind: Activity
- Sector: Sports
- Seed date: 2017-11-18
- Observed peak date: Week of Feb 6, 2025
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 45 (Notable), v1.2
- Mechanics: Maker origin, Identity badge, Scarcity drop, Platform jump, Press loop

## Summary

Hyrox began as CUROX in Hamburg and spread through gym classes and race posts on Instagram and TikTok. Sell-outs led to a ticket ballot and complaints. Its observed Wikipedia peak preceded the million-ticket announcement and Puma's report of over 650,000 season participants.

## Timeline

- 2017-11-08 — Christian Toetzke / OMR (Audio) — Toetzke promoted CUROX on OMR's podcast with a discount code for listeners.
- 2017-11-18 — CUROX / Upsolut Sports (Retail) — CUROX staged its first fitness race in Hamburg's exhibition halls.
- 2019-12-15 — Infront (Retail) — Infront announced its investment and reported a Hamburg sell-out with over 3,000 participants.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/hyrox

Cite as: How It Spread (2026). “Hyrox.” Case HIS-01191. Spread Score v1.2: 45/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01191