# IHOb

> IHOP reported selling 500,000 burgers per week after its IHOb name-flip campaign.

- Owner: IHOP
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2018-06-04
- Peak date: Week of Jun 17, 2018
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 57 (Notable), v1.2
- Mechanics: Mystery & lore, Response chain, Brand pile-on, Platform jump, Press loop, Controversy

## Summary

IHOP teased IHOb on June 4, then revealed burgers on June 11. Rival brands, forum users and Desus & Mero reacted. TV ads and paid influencers supported the rollout; IHOP later reported fourfold burger sales and 500,000 burgers sold weekly in the first month.

## Timeline

- 2018-06-04 — @IHOP (X) — IHOP posted a video flipping its name to IHOb and invited guesses before the reveal.
- 2018-06-05 — @IHOP (X) — IHOP asked users what the new letter could mean.
- 2018-06-06 — CNNMoney (X) — CNNMoney posted a report on IHOP’s proposed name change.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/ihob

Cite as: How It Spread (2026). “IHOb.” Case HIS-00224. Spread Score v1.2: 57/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00224