# IKEA Bookbook

> An Apple-style catalogue parody passed nine million views in its first week.

- Owner: IKEA Singapore
- Kind: Campaign
- Sector: Home & lifestyle
- Seed date: 2014-09-03
- Milestone date: Week of Sep 12, 2014
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 32 (Niche, provisional), v1.2
- Mechanics: Pairing, Newsjacking, Press loop

## Summary

IKEA Singapore presented its paper catalogue as an Apple-style launch. The film ran with newspaper, radio, cinema and outdoor support. A creator portfolio preserves PR mailers; contemporary reporting described a planned XXL edition for fans and contests.

## Timeline

- 2014-09-03 — Campaign organizer (Open web) — IKEA’s Bookbook catalogue parody appeared online and received TIME coverage.
- 2014-09-08 — shots (Press) — shots credited BBH Singapore and Freeflow Productions for the film.
- Week of Sep 12, 2014 — Milestone: Campaign organizer (Open web) — Marketing-Interactive reported more than nine million views in about a week.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/ikea-bookbook

Cite as: How It Spread (2026). “IKEA Bookbook.” Case HIS-01083. Spread Score v1.2: 32/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01083