# IKEA paid Roblox jobs

> IKEA said its paid Roblox job offer drew over 178,000 applications.

- Owner: IKEA UK & Ireland
- Kind: Campaign
- Sector: Retail
- Seed date: 2024-06-03
- Peak date: 2024-06-26
- Spread Score: 55 (Notable, provisional), v1.2
- Mechanics: Transgression, Response chain, Platform jump, Creator relay, Controversy

## Summary

IKEA offered paid shifts in a Roblox store before the game opened. Users made application videos and memes, and national outlets covered the offer. IKEA reported over 178,000 applications; its game opened on June 24 with ten selected paid players.

## Timeline

- 2024-06-03 — IKEA UK (Open web) — IKEA opened applications for ten paid Roblox roles advertised at £13.15 an hour.
- 2024-06-03 — Creative Salon (Press) — Creative Salon covered the recruitment offer and its social and in-store campaign.
- 2024-06-03 — RBXNews (X) — RBXNews posted the paid-job offer on X, as preserved in The Escapist’s embed.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/ikea-paid-roblox-jobs

Cite as: How It Spread (2026). “IKEA paid Roblox jobs.” Case HIS-00601. Spread Score v1.2: 55/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00601