# IKEA VARMBLIXT Donut Lamp

> IKEA said it sold roughly one VARMBLIXT donut lamp every five minutes in the US.

- Owner: IKEA (designed by Sabine Marcelis)
- Kind: Product
- Sector: Home & lifestyle
- Seed date: 2023-01-26
- Peak proxy date: 2023-02-02
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 35 (Niche, provisional), v1.2
- Mechanics: Sell-out loop, Platform jump, Press loop

## Summary

IKEA announced Sabine Marcelis's VARMBLIXT collection on January 17, 2023. The donut lamp appeared early in Melbourne and sold out in Australia and across Norway by February 2, as people worldwide discussed it on TikTok. Restocks kept selling out.

## Timeline

- 2023-01-17 — IKEA (Press) — IKEA announced the VARMBLIXT collection by Sabine Marcelis, to launch across all IKEA markets in February 2023.
- 2023-01-26 — Reddit user lwin_ (Retail) — A shopper reported the Richmond store in Melbourne already had half the collection in limited numbers.
- 2023-01-27 — Reddit user lwin_ (Reddit) — In a follow-up on r/IKEA, the shopper said they had chosen the donut lamp.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/ikea-varmblixt-donut-lamp

Cite as: How It Spread (2026). “IKEA VARMBLIXT Donut Lamp.” Case HIS-01152. Spread Score v1.2: 35/100. Updated 2026-10-15. https://howitspread.com/id/HIS-01152