# Immortal Fans: Sport Club do Recife

> Club-branded organ-donor cards drew over 51,000 declarations, the agency reported.

- Owner: Sport Club do Recife / Ogilvy Brasil
- Kind: Campaign
- Sector: Sports
- Seed date: 2012-09-02
- Milestone date: Week of Sep 19, 2012
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 0 (Niche, provisional), v1.2
- Mechanics: Fandom mobilisation, Identity badge, Platform jump

## Summary

Sport Club do Recife and Ogilvy framed organ-donor declarations as a way for supporters’ loyalty to continue after death. Match promotion, a patient film and a Facebook card generator connected the cause to an existing football community.

## Timeline

- 2012-09-02 — Campaign organizer (Open web) — The campaign was presented at Sport’s match against Santos at Ilha do Retiro.
- 2012-09-04 — Sport Club do Recife (Facebook) — Globo described the club’s video and donor-card app, reporting over 900 registrations in under three days.
- Week of Sep 19, 2012 — Milestone: Clube de Criação (Press) — Clube de Criação reported the agency’s claim of more than 51,000 cards made.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/immortal-fans-sport-club-recife

Cite as: How It Spread (2026). “Immortal Fans: Sport Club do Recife.” Case HIS-01084. Spread Score v1.2: 0/100. Updated 2026-10-17. https://howitspread.com/id/HIS-01084