# In My Feelings Challenge

> A street dance became an Instagram challenge with over 678,000 hashtag posts.

- Owner: Shiggy
- Kind: Trend & aesthetic
- Sector: Entertainment
- Seed date: 2018-06-30
- Peak date: Week of Jul 19, 2018
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 56 (Notable, provisional), v1.2
- Mechanics: Challenge, Sound or audio meme, Platform jump, Press loop, Controversy

## Summary

Shiggy posted a dance, and Odell Beckham Jr. invited others to copy it. Versions reached Instagram, YouTube and Twitter. Drake met Shiggy as the song topped the US chart, then featured him in its video. Volvo later made a safety-themed derivative.

## Timeline

- 2018-06-30 — Shiggy (Instagram) — Shiggy posted a street dance to Drake's In My Feelings on Instagram.
- 2018-07-04 — Odell Beckham Jr. (Instagram) — Odell Beckham Jr. posted his dance and invited followers to use #DoTheShiggy.
- 2018-07-06 — Now That’s Trending (YouTube) — Now That’s Trending posted a compilation of challenge participants on YouTube.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/in-my-feelings-challenge

Cite as: How It Spread (2026). “In My Feelings Challenge.” Case HIS-00227. Spread Score v1.2: 56/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00227