# Instafest

> A student’s festival-poster app reportedly peaked at 6 million users per day.

- Owner: Anshay Saboo
- Kind: App & software
- Sector: Technology
- Seed date: 2022-11-22
- Peak date: 2022-11-28
- Spread Score: 40 (Notable, provisional), v1.2
- Mechanics: Identity badge, Maker origin, Platform jump, Press loop, Dupe economy

## Summary

Instafest launched as a free festival-poster generator. Users shared their music tastes on Twitter and Instagram; celebrities joined in. Saboo added other music services, then playlist links and an iPhone app. Vercel reported a peak of six million daily users.

## Timeline

- 2022-11-22 — Anshay Saboo (Open web) — Saboo launched a website that turned listening histories into personalized festival posters.
- 2022-11-26 — @KennTheSky (X) — A listener posted an Instafest lineup on Twitter and asked who would attend.
- 2022-11-27 — @exoscmdump (X) — An Apple Music user posted a meme about being excluded from the Instafest trend.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/instafest

Cite as: How It Spread (2026). “Instafest.” Case HIS-00604. Spread Score v1.2: 40/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00604