# Invisible Eyeliner

> A concealer outline became Google’s No. 4 trending US makeup search in 2022.

- Owner: May Akhtar
- Kind: Trend & aesthetic
- Sector: Beauty & personal care
- Seed date: 2022-05-13
- Peak date: Week of Jul 1, 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 34 (Niche, provisional), v1.2
- Mechanics: Remixable template, Creator relay, Platform jump, Press loop, Visible in use

## Summary

May Akhtar posted a concealer outline on TikTok. Wendy Asumadu recreated it on Instagram, and brands and YouTube creators followed. Summer coverage reported hashtag views; invisible eyeliner ranked fourth in Google’s annual US makeup search-growth list.

## Timeline

- 2022-05-13 — May Akhtar (TikTok) — May Akhtar posted a concealer outline she called transparent liner.
- 2022-05-15 — May Akhtar (TikTok) — Akhtar added gloss after viewers requested it.
- 2022-05-18 — Wendy Asumadu (Instagram) — Wendy Asumadu posted transparent graphic liner on Instagram and credited @maytahmi.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/invisible-eyeliner

Cite as: How It Spread (2026). “Invisible Eyeliner.” Case HIS-00230. Spread Score v1.2: 34/100. Updated 2026-10-12. https://howitspread.com/id/HIS-00230