# iOS 14 home-screen customization

> Themed iPhone screens accompanied an estimated 13.7 million widget-app installs in a week.

- Owner: null
- Kind: Trend & aesthetic
- Sector: Technology
- Seed date: 2020-09-18
- Peak date: Week of Sep 21, 2020
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 46 (Notable), v1.2
- Mechanics: Shareable output, Identity badge, Platform jump, Press loop, Controversy

## Summary

Mogus’s TikTok tutorial spread after iOS 14 launched. Customizers shared themed screens across social platforms. Widget apps took the top three free-app positions, designers sold icon packs, and Pinterest released a widget.

## Timeline

- 2020-09-16 — Apple / David Smith (Open web) — Apple released iOS 14, and Smith launched Widgetsmith for customizing widgets.
- 2020-09-18 — Katarina Mogus (@katamogz) (TikTok) — Katarina Mogus posted a walkthrough for making a themed home screen with Widgetsmith.
- 2020-09-19 — @Kaylasfro / @dessy_ocean (X) — Kaylasfro published a tutorial thread; Dessy Ocean posted an app-icon walkthrough.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/ios-14-home-screen-customization

Cite as: How It Spread (2026). “iOS 14 home-screen customization.” Case HIS-00231. Spread Score v1.2: 46/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00231