# The original iPhone

> Apple's first iPhone reached a million reported sales after queues and TV coverage.

- Owner: Apple
- Kind: Product
- Sector: Technology
- Seed date: 2007-06-29
- Milestone date: 2007-09-09
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 48 (Notable, provisional), v1.3
- Mechanics: Press loop, Scarcity drop, Platform jump, Controversy, Pairing

## Summary

Apple unveiled iPhone in January and sold it in June. Queues, reviews, forums and videos carried the launch beyond buyers. A September price cut prompted complaints and store credit; Apple reported a million sales by September 9.

## Timeline

- 2007-01-09 — Steve Jobs / Apple (Press) — Jobs unveiled iPhone at Macworld; WIRED reported Apple shares rose nearly 8% that day.
- 2007-06-03 — Apple (TV) — Apple aired TV ads during 60 Minutes that announced the June 29 sale date.
- 2007-06-05 — Macworld (Press) — Macworld compared the HTC Touch with iPhone under the headline "iPhone killer?".

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/iphone-launch-2007

Cite as: How It Spread (2026). “The original iPhone.” Case HIS-01443. Spread Score v1.3: 48/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01443