# Is It Cake?

> Netflix turned a cake meme into a series that reached No. 1 in the US.

- Owner: Netflix
- Kind: Series
- Sector: Entertainment
- Seed date: 2022-03-18
- Peak proxy date: 2022-03-21
- Date basis: Proxy date; not a directly measured attention peak.
- Spread Score: 45 (Notable), v1.3
- Mechanics: Platform jump, Pairing, Newsjacking, Controversy

## Summary

Netflix turned the 2020 realistic-cake meme into a competition in March 2022. Viewers discussed it on Twitter; the show reached No. 1 on Netflix in the US and No. 2 on its global weekly English TV chart.

## Timeline

- 2022-03-07 — Netflix (Open web) — Netflix released a trailer for the baking competition.
- 2022-03-18 — Netflix (Open web) — Netflix released the first season of Is It Cake?
- 2022-03-18 — Ready Steady Cut (Press) — Ready Steady Cut reviewed the first season on release day.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/is-it-cake-netflix-2022

Cite as: How It Spread (2026). “Is It Cake?.” Case HIS-01979. Spread Score v1.3: 45/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01979