# It (2017 film)

> A studio trailer record preceded a $123.4 million domestic opening for It.

- Owner: New Line Cinema / Warner Bros. Pictures
- Kind: Film
- Sector: Entertainment
- Seed date: 2017-09-04
- Observed peak date: Week of Sep 14, 2017
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 66 (Viral), v1.2
- Mechanics: Real-world spectacle, Platform jump, Press loop, Response chain

## Summary

Warner Bros. claimed a trailer viewing record, then promoted It with a haunted house and commissioned balloon stunts. A public London preview preceded wide release. The film opened to $123.4M domestically; viewers remixed Pennywise and brands made parodies.

## Timeline

- 2017-03-28 — New Line Cinema (Open web) — New Line released a teaser video and poster one day before the trailer.
- 2017-03-29 — Warner Bros. / New Line Cinema (YouTube) — Warner Bros. released the teaser trailer; Deadline and Wired covered it the same day.
- 2017-03-31 — Warner Bros. (Facebook) — The studio claimed 197M trailer views in 24 hours, including over 81M on US Facebook instances.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/it-2017-film

Cite as: How It Spread (2026). “It (2017 film).” Case HIS-01280. Spread Score v1.2: 66/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01280