# It Ends with Us

> BookTok revived a backlist novel that sold 2.7 million US print copies in 2022.

- Owner: Colleen Hoover (author); Atria Books (publisher)
- Kind: Book
- Sector: Media & publishing
- Seed date: 2016-08-02
- Milestone date: By end of 2022
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 41 (Notable), v1.2
- Mechanics: Revival, Platform jump, Press loop, Controversy

## Summary

Atria published the novel in 2016. Reader reactions on BookTok revived sales in 2020–21, and BookScan counted 2.7 million US paperback copies in 2022. The adaptation and a nail-polish tie-in later took the story into new categories.

## Timeline

- 2016-08-02 — Colleen Hoover / Atria Books (Retail) — Atria published It Ends with Us, a novel about Lily Bloom and an abusive relationship.
- 2016-08-03 — New York Daily News (Press) — The Daily News interviewed Hoover about the novel and its basis in her mother’s life.
- 2019-07-15 — Justin Baldoni (Press) — Baldoni announced he had optioned the novel for a film through Wayfarer Entertainment.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/it-ends-with-us

Cite as: How It Spread (2026). “It Ends with Us.” Case HIS-01218. Spread Score v1.2: 41/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01218