# Jacquemus Le Bambino bag buses

> A CGI bag-bus clip drew 49 million views, its maker claimed.

- Owner: Jacquemus
- Kind: Campaign
- Sector: Fashion & accessories
- Seed date: 2023-04-05
- Peak date: Week of Apr 6, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 25 (Niche), v1.2
- Mechanics: Response chain, Creator relay, Platform jump, Press loop, Controversy

## Summary

Jacquemus posted CGI bag buses on Instagram. X users reposted the clip, TikTok creators stitched it, and Reddit users turned it into jokes. Press examined whether it was real and how digital ads should be disclosed. A year later, the brand claimed a physical version.

## Timeline

- 2023-04-05 — Jacquemus (Instagram) — Jacquemus posted a CGI video of Le Bambino bags driving through Paris.
- 2023-04-05 — @upnextdesigner / @Baby_Princess_L / @dittoyaya (X) — Up Next reposted the clip; two other accounts asked to ride a bag bus and joked about a collision.
- 2023-04-06 — Angelic Vendette (Open web) — Alo Yoga’s marketing head shared the clip on her personal LinkedIn account, questioning whether it needed to be real.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/jacquemus-giant-bag-buses

Cite as: How It Spread (2026). “Jacquemus Le Bambino bag buses.” Case HIS-00744. Spread Score v1.2: 25/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00744