# Jaguar: Copy Nothing

> Jaguar’s car-free rebrand video reached nearly 160 million X views by launch week.

- Owner: Jaguar
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2024-11-19
- Peak date: Week of Nov 20, 2024
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 52 (Notable), v1.2
- Mechanics: Response chain, Controversy, Transgression, Platform jump, Press loop

## Summary

Jaguar posted a car-free rebrand film on November 19. Replies, reaction clips and brand parodies spread on X, then drew press coverage and YouTube discussion. Jaguar defended the campaign; JLR later reviewed its creative account.

## Timeline

- 2024-11-18 — Jaguar (Open web) — Jaguar announced its new identity and scheduled the next reveal for Miami Art Week.
- 2024-11-19 — @Jaguar (X) — Jaguar posted Copy Nothing, a campaign video featuring models and no cars.
- 2024-11-19 — Marketing Dive (Press) — Marketing Dive covered the new identity and Jaguar’s pause in UK new-car sales.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/jaguar-copy-nothing

Cite as: How It Spread (2026). “Jaguar: Copy Nothing.” Case HIS-00606. Spread Score v1.2: 52/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00606