# Jake and the Kelces

> State Farm reported 2.5 billion impressions for Jake’s staged outing with Donna Kelce.

- Owner: State Farm
- Kind: Campaign
- Sector: Finance
- Seed date: 2023-10-01
- Peak date: Week of Oct 1, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 53 (Notable, provisional), v1.2
- Mechanics: Newsjacking, Mascot persona, Real-world spectacle, Platform jump, Press loop

## Summary

State Farm placed Jake beside Donna Kelce at an Eagles game and staged social posts copying Swift’s NFL appearances. Fox showed it and NBC replayed it. Reddit users discussed the pairing. The brand later reported 2.5 billion impressions and 260,000 engagements.

## Timeline

- 2023-09-19 — Travis Kelce (X) — Travis Kelce posted a paid MaAuto ad with Patrick Mahomes and Jake from State Farm.
- 2023-09-24 — Taylor Swift and Donna Kelce (TV) — Swift watched the Chiefs with Donna Kelce, creating the scene the State Farm stunt later copied.
- 2023-09-29 — Maximum Effort (Open web) — Maximum Effort pitched State Farm the idea of placing Jake next to Donna Kelce at the Eagles game.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/jake-and-the-kelces

Cite as: How It Spread (2026). “Jake and the Kelces.” Case HIS-00607. Spread Score v1.2: 53/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00607