# Billy Goes to the River

> Jeep’s online Billy Bass ad placed fifth overall on YouTube’s AdBlitz leaderboard.

- Owner: Jeep
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2026-02-04
- Peak date: Week of Feb 9, 2026
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 41 (Notable, provisional), v1.2
- Mechanics: Transgression, Platform jump, Press loop, Newsjacking, Revival

## Summary

Jeep released a Billy Bass film online during Super Bowl week with paid digital support. Independent press shared and discussed it. It placed fifth overall on AdBlitz, and Stellantis announced a television cut.

## Timeline

- 2026-02-04 — Jeep (YouTube) — Jeep released the Cherokee hybrid film in which a father and son took Billy Bass to a river.
- 2026-02-04 — MediaPost (Press) — MediaPost covered the online launch and confirmed Jeep had skipped the Super Bowl telecast.
- 2026-02-04 — Ad Age / LinkedIn (Open web) — Ad Age shared the film on LinkedIn and explained why Stellantis had skipped the Super Bowl.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/jeep-billy-goes-to-the-river

Cite as: How It Spread (2026). “Billy Goes to the River.” Case HIS-00745. Spread Score v1.2: 41/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00745