# Jeep’s “The Middle” with Bruce Springsteen

> Jeep’s Springsteen Super Bowl film drew more than 37 million YouTube views.

- Owner: Jeep
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: 2021-02-07
- Milestone date: 2021-02-07
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 41 (Notable, provisional), v1.3
- Mechanics: Controversy, Platform jump, Newsjacking

## Summary

Jeep released a Springsteen film before its Super Bowl airing. The ad drew debate and millions of views; Jeep paused it after an arrest became public, then restored it after driving charges were dismissed.

## Timeline

- 2021-02-07 — Jeep (YouTube) — Jeep released “The Middle,” a two-minute film featuring Bruce Springsteen.
- 2021-02-07 — Boston.com (Press) — Boston.com asked readers what they thought of Springsteen appearing in the Jeep ad.
- 2021-02-07 — Milestone: Jeep (TV) — Jeep aired the film during the Super Bowl telecast.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/jeep-super-bowl-2021-springsteen-ad

Cite as: How It Spread (2026). “Jeep’s “The Middle” with Bruce Springsteen.” Case HIS-01791. Spread Score v1.3: 41/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01791