# Jellycat

> Jellycat reached 4.3m monthly UK searches as collectors shared videos of its plush toys.

- Owner: Jellycat Limited
- Kind: Product
- Sector: Toys & collectibles
- Seed date: Jan 1999
- Observed peak date: Week of Jul 18, 2025
- Date basis: Observed peak within the documented measurement window; not an all-time maximum. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 40 (Notable), v1.2
- Mechanics: Collectible set, Real-world spectacle, Platform jump, Press loop, Sell-out loop

## Summary

Collector videos and filmed shop performances spread Jellycat's plush toys, alongside agency gifting and paid influencers. Wikipedia's seven-day views peaked in July 2025 in the observed window. Jellycat Limited restated 2024 revenue to £315.8m.

## Timeline

- Jan 1999 — Jellycat (Retail) — Jellycat first used its name on plush toys in January, according to its trademark registration.
- 2022-11-17 — TIME (Press) — TIME featured Jellycat's plush kale, mushrooms and blue cheese in its report on adults buying toys.
- 2023 — Jellycat (TikTok) — Jellycat began posting on TikTok, according to its later annual report.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/jellycat

Cite as: How It Spread (2026). “Jellycat.” Case HIS-01175. Spread Score v1.2: 40/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01175