# Jennie for Calvin Klein

> Jennie’s capsule preceded a 22% rise in Calvin Klein searches on Lyst.

- Owner: Calvin Klein (PVH) and Jennie Kim
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2023-05-10
- Peak proxy date: Week of May 10, 2023
- Date basis: Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 29 (Niche), v1.3
- Mechanics: Scarcity drop, Visible in use

## Summary

Jennie and Calvin Klein released a limited capsule in May 2023. Fans waited outside its Seoul launch party, key items sold out within two days according to PVH, and Lyst reported a 22% rise in brand searches.

## Timeline

- 2023-05-04 — Calvin Klein (Open web) — Calvin Klein previewed the capsule ahead of its May 10 release.
- 2023-05-04 — Billboard News (Press) — Billboard News covered Jennie’s collaboration before the release.
- 2023-05-04 — NME (Press) — NME reported the launch date and the collection’s price range.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/jennie-calvin-klein-capsule-2023

Cite as: How It Spread (2026). “Jennie for Calvin Klein.” Case HIS-01859. Spread Score v1.3: 29/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01859