# JibJab "This Land"

> JibJab's Bush–Kerry cartoon passed 50 million reported online views.

- Owner: JibJab / Gregg and Evan Spiridellis
- Kind: Film
- Sector: Entertainment
- Seed date: 2004-07-09
- Peak proxy date: By end of Jul 2004
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 52 (Notable, provisional), v1.3
- Mechanics: Platform jump, Press loop, Controversy, Underdog, Newsjacking

## Summary

JibJab emailed its Bush–Kerry cartoon to fans. Forwarding and AtomFilms distribution led to TV replays and national coverage. Ludlow's copyright threats ended in a settlement; DVD sales and a Leno sequel followed.

## Timeline

- 2004-07-09 — JibJab / Evan and Gregg Spiridellis (Open web) — JibJab released its Bush–Kerry parody and emailed the link to its newsletter.
- 2004-07-19 — AtomFilms (Open web) — AtomFilms put the cartoon on its home page after traffic overwhelmed JibJab's server.
- 2004-07-20 — NBC Today (TV) — NBC's Today aired the short and interviewed the Spiridellis brothers.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/jibjab-this-land

Cite as: How It Spread (2026). “JibJab "This Land".” Case HIS-01569. Spread Score v1.3: 52/100. Updated 2026-10-23. https://howitspread.com/id/HIS-01569