# The Joe Rogan Experience on Spotify

> Spotify's Rogan deal, initially reported above $100 million, faced an artist boycott.

- Owner: Joe Rogan (creator); Spotify (licensing and distribution partner)
- Kind: Moment
- Sector: Media & publishing
- Seed date: 2020-05-19
- Peak proxy date: Week of Feb 5, 2022
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 38 (Niche, provisional), v1.2
- Mechanics: Controversy, Response chain, Platform jump, Brand pile-on

## Summary

Spotify announced an exclusive Rogan deal in 2020. Young's removal demand led other artists to protest in 2022, while boycott posts and apology clips drew coverage. Spotify kept Rogan, published its rules, and ended exclusivity in 2024.

## Timeline

- 2020-05-19 — Spotify and Joe Rogan (Open web) — Spotify announced an exclusive licensing partnership while Rogan retained creative control.
- 2020-05-19 — Variety (Press) — Variety reported the deal at more than $100 million, citing the Wall Street Journal.
- Dec 2020 — Spotify (Audio) — The show became exclusive to Spotify in December, the company later told shareholders.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/joe-rogan-spotify

Cite as: How It Spread (2026). “The Joe Rogan Experience on Spotify.” Case HIS-01297. Spread Score v1.2: 38/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01297