# Juicero press-by-hand story

> Bloomberg showed the $399 Juicero press could be bypassed by squeezing its packs by hand.

- Owner: Juicero
- Kind: Moment
- Sector: Technology
- Seed date: 2017-04-19
- Peak proxy date: Week of Apr 21, 2017
- Date basis: Proxy date; not a directly measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 42 (Notable, provisional), v1.3
- Mechanics: Unscripted proof, Response chain, Controversy, Platform jump, Press loop

## Summary

Bloomberg compared Juicero's press with hand-squeezing on April 19, 2017. Reddit posts, Twitter jokes and YouTube responses followed. Juicero offered refunds the next day, planned layoffs in July and suspended sales in September.

## Timeline

- 2016-03-31 — Juicero (YouTube) — Juicero unveiled its $699 press and published a video explaining its produce-pack system.
- 2017-01-17 — Juicero (Open web) — Juicero cut the home press price from $699 to $399 before the hand-squeezing report.
- 2017-04-18 — Juicero (Open web) — Juicero expanded availability from three US states to 17, according to Bloomberg's next-day report.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/juicero

Cite as: How It Spread (2026). “Juicero press-by-hand story.” Case HIS-01670. Spread Score v1.3: 42/100. Updated 2026-10-24. https://howitspread.com/id/HIS-01670