# Julie: Your Friends with Benefits

> Julie reported over 9.4 million TikTok views for its two-count contraceptive commercial.

- Owner: Julie
- Kind: Campaign
- Sector: Health & fitness
- Seed date: Apr 2023
- Milestone date: Week of Apr 14, 2023
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 26 (Niche, provisional), v1.2
- Mechanics: Transgression, Platform jump, Newsjacking, Controversy, Maker origin

## Summary

Julie launched a paid comedy ad for its two-count pack in April 2023. Press coverage and a critical Reddit thread followed. Julie reported 9.4 million TikTok views by May 10; its team cited viral posts when explaining the male-perspective follow-up.

## Timeline

- 2022-09-28 — Julie (Retail) — Julie announced its nationwide brand launch before the later two-count campaign.
- Apr 2023 — Julie (TV) — Julie launched Your Friends with Benefits alongside its two-count pack in April.
- 2023-04-03 — Julie / CVS (Retail) — Julie introduced a CVS-exclusive two-count pack priced at $70.55.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/julie-your-friends-with-benefits

Cite as: How It Spread (2026). “Julie: Your Friends with Benefits.” Case HIS-00771. Spread Score v1.2: 26/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00771