# Just looking like a wow

> Deepika Padukone’s reel using a Delhi seller’s phrase reached 196 million views.

- Owner: Jasmeen Kaur
- Kind: Meme & format
- Sector: Fashion & accessories
- Seed date: 2023-10-09
- Peak proxy date: Week of Oct 29, 2023
- Date basis: Proxy date; not a directly measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 48 (Notable), v1.3
- Mechanics: Sound or audio meme, Catchphrase, Platform jump, Press loop, Maker origin

## Summary

Kaur’s Instagram sales reel became a reusable phrase. Mukhate remixed it, celebrities used it, and TikTok users made clips.

## Timeline

- 2023-10-09 — Jasmeen Kaur (Instagram) — Kaur posted a reel describing a salwar suit as “so beautiful, so elegant” and “just looking like a wow”.
- 2023-10-29 — Yashraj Mukhate (Instagram) — By October 29, Mukhate had remixed Kaur’s sales pitch into a song.
- 2023-10-29 — Deepika Padukone (Instagram) — By October 29, Padukone had used the phrase in an Instagram reel.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/just-looking-like-a-wow-2023

Cite as: How It Spread (2026). “Just looking like a wow.” Case HIS-01877. Spread Score v1.3: 48/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01877