# Kai Cenat's Mafiathon 3

> Kai Cenat’s month-long Twitch marathon peaked at over one million concurrent viewers.

- Owner: Kai Cenat
- Kind: Creator moment
- Sector: Entertainment
- Seed date: 2025-09-01
- Observed peak date: 2025-09-30
- Date basis: Observed peak within the documented measurement window; not an all-time maximum.
- Spread Score: 46 (Notable), v1.3
- Mechanics: Platform jump, Pairing

## Summary

Cenat began a Twitch subathon on September 1. A clip spread on TikTok, and celebrity guests appeared during the month. LeBron James cut his hair on its most-watched day.

## Timeline

- 2025-08-26 — Kai Cenat (X) — Cenat posted a trailer with Michael B. Jordan announcing the September marathon.
- 2025-09-01 — Kai Cenat (Twitch) — Cenat began Mafiathon 3 on Twitch with Kim Kardashian appearing on day one.
- 2025-09-16 — @arkyszn (TikTok) — A TikTok user shared an edited clip of Cenat singing during the stream.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/kai-cenat-mafiathon-3-2025

Cite as: How It Spread (2026). “Kai Cenat's Mafiathon 3.” Case HIS-01873. Spread Score v1.3: 46/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01873