# Kendall Jenner’s J’adore Cowboys rodeo post

> A rodeo carousel drew over 6 million likes, and the J’adore Cowboys tank sold out.

- Owner: Kendall Jenner
- Kind: Creator moment
- Sector: Fashion & accessories
- Seed date: 2022-08-03
- Peak date: Aug 2022
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 37 (Niche, provisional), v1.2
- Mechanics: Visible in use, Platform jump, Press loop, Dupe economy, Scarcity drop

## Summary

Jenner posted her rodeo outfit on Instagram. Fashion editors identified the J’adore Cowboys tank; it sold out. The photos reached Reddit, lookalike sellers offered the slogan, and Vogue Business featured the episode in its year-end review.

## Timeline

- 2022-08-03 — Kendall Jenner (Instagram) — Jenner posted a Wyoming rodeo carousel wearing the J’adore Cowboys tank.
- 2022-08-04 — Vogue (Press) — Vogue identified Cowboys of Habit as the tank’s maker and linked the slogan to J’adore Dior.
- 2022-08-04 — Happy Tees / Bustle (Open web) — Bustle linked a $24.99 Happy Tees tank and $49 Urban Renewal skirt to recreate the outfit, disclosing affiliate sales.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/kendall-jenner-jadore-cowboys-rodeo-post

Cite as: How It Spread (2026). “Kendall Jenner’s J’adore Cowboys rodeo post.” Case HIS-00611. Spread Score v1.2: 37/100. Updated 2026-10-14. https://howitspread.com/id/HIS-00611