# Kendrick Lamar’s Celine Super Bowl Jeans

> Celine’s $1,200 Super Bowl jeans sold out after Lamar’s outfit became a meme.

- Owner: Celine (jeans); no owner of the public reaction
- Kind: Moment
- Sector: Fashion & accessories
- Seed date: 2025-02-10
- Peak date: Week of Feb 10, 2025
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 41 (Notable, provisional), v1.2
- Mechanics: Visible in use, Controversy, Platform jump, Press loop, Scarcity drop

## Summary

Lamar wore Celine flares at halftime. Viewers joked about the cut and asked where to buy it on X and TikTok. Press covered the reaction; TMZ reported a sell-out. The Marco Jean later topped Lyst’s quarterly product ranking.

## Timeline

- 2025-02-09 — Kendrick Lamar / Taylor McNeill (TV) — Lamar performed in Celine bootcut jeans styled by Taylor McNeill.
- 2025-02-10 — @MediumSizeMeech (X) — At 01:31 UTC, Meech compared Lamar’s bootcut jeans to Baby Phat.
- 2025-02-10 — @_morganelise_h (TikTok) — At 01:40 UTC, Morgan asked for the jeans brand and called the performance an ad for jeans.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/kendrick-lamar-celine-super-bowl-jeans

Cite as: How It Spread (2026). “Kendrick Lamar’s Celine Super Bowl Jeans.” Case HIS-00873. Spread Score v1.2: 41/100. Updated 2026-10-15. https://howitspread.com/id/HIS-00873