# KFC x Crocs

> Chicken-scented clogs sold out in about 30 minutes at their US retail launch.

- Owner: KFC and Crocs
- Kind: Product
- Sector: Fashion & accessories
- Seed date: 2020-07-28
- Peak date: Week of Aug 1, 2020
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 52 (Notable, provisional), v1.2
- Mechanics: Transgression, Scarcity drop, Visible in use, Sell-out loop, Resale market, Platform jump

## Summary

MLMA previewed platform clogs at Fashion Week, and PAPER ran sponsored creative. Users joked on X and Reddit. The US retail drop sold out in about half an hour during the largest 2020 search-interest week. An independent YouTube review followed.

## Timeline

- 2020-02-11 — MLMA (Retail) — MLMA wore the promotional platform Bucket Clogs at New York Fashion Week.
- 2020-02-12 — KFC / PAPER (Press) — KFC announced spring sales and reminder sign-ups, while PAPER published sponsored creative with MLMA.
- 2020-02-12 — Business Insider (Press) — Business Insider covered the reveal and said the platform version would not be sold to the public.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/kfc-crocs

Cite as: How It Spread (2026). “KFC x Crocs.” Case HIS-00245. Spread Score v1.2: 52/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00245