# KFC Double Down

> KFC reported selling 10 million breadless chicken sandwiches after its national rollout.

- Owner: KFC
- Kind: Food & drink
- Sector: Food & beverage
- Seed date: Aug 2009
- Milestone date: 2010-04-13
- Date basis: Documented milestone; not a measured attention peak. Dates use the stated precision; chart positions are date anchors.
- Spread Score: 23 (Niche, provisional), v1.2
- Mechanics: Controversy, Press loop

## Summary

KFC tested the breadless sandwich before its national launch. Television ads and nutrition debate accompanied widespread coverage. KFC reported sales, and later limited returns revived the story.

## Timeline

- Aug 2009 — KFC (Retail) — KFC sold the sandwich in test markets in Providence and Omaha.
- 2009-08-26 — New York Daily News (Press) — The Daily News covered the test sandwich and a Midwest television commercial.
- 2010-04-12 — KFC (Retail) — KFC launched the Double Down nationally in the United States.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/kfc-double-down

Cite as: How It Spread (2026). “KFC Double Down.” Case HIS-01045. Spread Score v1.2: 23/100. Updated 2026-10-16. https://howitspread.com/id/HIS-01045