# I Bought This After Elon Went Crazy

> A Kia Norway ad joking that Elon went crazy drew a reply from Musk on X in March 2025.

- Owner: Kia Norway (agency Per Høj)
- Kind: Campaign
- Sector: Auto & mobility
- Seed date: Feb 2025
- Peak date: 2025-03-10
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 28 (Niche, provisional), v1.2
- Mechanics: Controversy, Platform jump, Press loop

## Summary

Kia’s before-to-after bumper-sticker reversal travelled beyond Norway before Musk replied. EV reproduced the creative on March 9, alongside the already documented criticism. His March 10 response and the deletion added further chapters to the story.

## Timeline

- Feb 2025 — Kia Norway (Instagram) — Kia Norway ran the campaign in February on print, outdoor and social media.
- 2025-02-13 — Kampanje (Press) — Kampanje reported the Per Høj creative was running on social media and outdoors.
- 2025-03-09 — Sawyer Merritt (@SawyerMerritt) (X) — Sawyer Merritt called Kia Norway's official Instagram post a bad look in a post on X.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/kia-after-elon-went-crazy

Cite as: How It Spread (2026). “I Bought This After Elon Went Crazy.” Case HIS-00827. Spread Score v1.2: 28/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00827