# Kings League

> A creator-led football league brought 92,522 spectators to Camp Nou.

- Owner: Kosmos / Gerard Piqué; Ibai Llanos (launch collaborator)
- Kind: Moment
- Sector: Sports
- Seed date: 2023-01-01
- Milestone date: 2023-03-26
- Date basis: Documented milestone; not a measured attention peak.
- Spread Score: 41 (Notable), v1.2
- Mechanics: Mystery & lore, Real-world spectacle, Platform jump, Press loop, Controversy

## Summary

Piqué and Ibai launched a creator-led football league on Twitch. Masked guests and Ronaldinho’s appearance drew coverage before Camp Nou hosted its first final. Television, cards and an Americas league followed; job cuts and restructuring were reported in 2026.

## Timeline

- 2022-12-27 — InfoJobs / Kings League (Open web) — InfoJobs announced its title sponsorship before the first split began.
- 2023-01-01 — Gerard Piqué / Ibai Llanos (Twitch) — Kings League began its seven-a-side competition in Barcelona with streams on Twitch.
- 2023-01-02 — ESPN (Press) — ESPN reported on the launch and its creator-run teams, secret cards and free streams.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/kings-league

Cite as: How It Spread (2026). “Kings League.” Case HIS-01182. Spread Score v1.2: 41/100. Updated 2026-10-22. https://howitspread.com/id/HIS-01182