# KitKat Iftar Bar

> A Ramadan giveaway campaign reported over two million impressions in its first week.

- Owner: Nestlé Canada
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2023-03-20
- Peak date: Week of Mar 27, 2023
- Date basis: Dates use the stated precision; chart positions are date anchors.
- Spread Score: 27 (Niche, provisional), v1.2
- Mechanics: Scarcity drop, Identity badge, Visible in use, Platform jump, Newsjacking

## Summary

KitKat’s giveaway bar revealed a daily calendar beneath broken pieces; sliding its sleeve animated moon cutouts. Its three sections represented Ramadan’s Ashras. Creators hosted access, and the object later returned for purchase with proceeds pledged to Food Banks Canada.

## Timeline

- 2023-03-20 — KitKat Canada / Rethink (Instagram) — KitKat released the Iftar Bar campaign, dated March 20 in Rethink’s Gerety Awards entry.
- 2023-03-21 — KitKat Canada / @mylittlealim (Instagram) — Samia offered Iftar Bars to Ontario residents who shared Ramadan traditions in her giveaway comments.
- 2023-03-22 — Mustaali Raj (X) — Designer Mustaali Raj announced the KitKat partnership and its 30-piece Iftar Bar on X.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/kitkat-iftar-bar

Cite as: How It Spread (2026). “KitKat Iftar Bar.” Case HIS-00249. Spread Score v1.2: 27/100. Updated 2026-10-17. https://howitspread.com/id/HIS-00249