# Krispy Kreme vaccine doughnuts

> Krispy Kreme reported over 7.6 billion earned impressions in the first 10 days.

- Owner: Krispy Kreme
- Kind: Campaign
- Sector: Food & beverage
- Seed date: 2021-03-22
- Milestone date: Week of Mar 22, 2021
- Date basis: Documented milestone; not a measured attention peak. Some dates are known only to the week, month or year.
- Spread Score: 49 (Notable), v1.3
- Mechanics: Controversy, Platform jump, Press loop, Newsjacking

## Summary

Krispy Kreme launched a daily vaccination-card doughnut offer. It prompted debate on Twitter and Facebook and drew news coverage. The company later reported giving away more than 1.5 million doughnuts.

## Timeline

- 2021-03-22 — Krispy Kreme (X) — Krispy Kreme announced a daily free doughnut for people showing vaccination cards.
- 2021-03-22 — Marketing Dive (Press) — Marketing Dive covered the offer and its vaccine card requirement.
- Week of Mar 22, 2021 — Milestone: Krispy Kreme (X) — The campaign agency said Krispy Kreme trended No. 1 on Twitter in the first 48 hours.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/mcp#api).

Canonical URL: https://howitspread.com/cases/krispy-kreme-covid-vaccine-doughnuts-2021

Cite as: How It Spread (2026). “Krispy Kreme vaccine doughnuts.” Case HIS-01802. Spread Score v1.3: 49/100. Updated 2026-10-28. https://howitspread.com/id/HIS-01802