# KVD Good Apple Foundation

> TikTok coverage demonstrations accompanied sell-outs of more than 30 Good Apple shades.

- Owner: KVD Beauty
- Kind: Product
- Sector: Beauty & personal care
- Seed date: 2021-03-12
- Peak date: 2021-03-21
- Spread Score: 51 (Notable, provisional), v1.2
- Mechanics: Response chain, Creator relay, Platform jump, Press loop, Dupe economy, Sell-out loop

## Summary

Good Apple launched on March 12. TikTok coverage demonstrations accompanied shade sell-outs and YouTube wear tests. KVD paid for Glamzilla’s review and arranged the Barker tattoo video. Reviews questioned wear and disclosures; KVD expanded distribution and the line.

## Timeline

- 2021-03-12 — KVD Beauty (Retail) — KVD Beauty launched Good Apple Skin-Perfecting Foundation Balm.
- 2021-03-13 — @carladelreyy (TikTok) — Carla Del Ray posted a Good Apple coverage demonstration on TikTok.
- 2021-03-18 — KVD Beauty (TikTok) — KVD Beauty paid for Glamzilla’s review as Mikayla Nogueira stitched Carla’s demonstration.

The full timeline, metrics and sources are on the case page, or via the Pro API (https://howitspread.com/developers).

Canonical URL: https://howitspread.com/cases/kvd-good-apple-foundation

Cite as: How It Spread (2026). “KVD Good Apple Foundation.” Case HIS-00253. Spread Score v1.2: 51/100. Updated 2026-10-13. https://howitspread.com/id/HIS-00253